English

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Mass Media Management

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Investment is a broad term used world-wide. There are various types of investments. Among them derivatives are a recent origin term in investment. Actually derivatives are the financial instruments that are used to hedge risk. They derived its value from underlying assets. At present these types of derivatives are most common and we need to discuss more about it.

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Course objective:

[/vc_column_text][vc_empty_space height=”20px”][vc_column_text]The course provides a basic know-how in modern management concepts and it further moves on to the managerial aspects of mass media. Those who are seeking a career in the management structure of mass media may get a good opportunity to expose themselves to this emerging field[/vc_column_text][vc_empty_space height=”20px”][vc_column_text]

Course Outcome:

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• Students get knowledge about media management
• They acquire functional knowledge of the fundamentals of management concepts
• To equip the learners with the practical skills needed to work in newspaper and electronic media

[/vc_column_text][vc_empty_space height=”20px”][vc_column_text]Course Duration: 40 hrs
Course Coordinator: Jyothilakshmi V K[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” css=”.vc_custom_1685534994909{padding-top: 80px !important;}”][vc_column_inner width=”1/2″][vc_column_text]

Course Content:

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Module 1

Principles of management – evolution of management concepts – need for efficient media Management.

Module 2

Types of newspaper ownership-characteristics of each type-newspaper organization-financial Management.

Module 3

Problems of news organisations in India – management of three M’s – men, money and materials – sales promotion.

Module 4

Management of audio – visual media-radio, TV and film – organisation of news agencies[/vc_column_text][vc_empty_space height=”20px”][vc_column_text]

Reference:

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• Track N. Sindhawani, Newspaper Economics and Management
• L. W. Rucker & Williams, Newspaper Organisation and Management
• Thomson F. Barnhart, Weekly Newspaper
• Arun Bhattacharya, Indian Press from Profession to Industry
• Orlik, Peter B. (1995), The Electronic Media, Massachusetts, Allyn and Bacon

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